The Idea

Twins Joe and Ben have always been keen enthusiasts of ice cream.

Looking to open up shop, they wanted to find something that would discern themselves from the crowd of other ice cream parlours. So they asked themselves a question:

"How can we make ice cream better?"

After considerable searching, the brothers arrived at an answer, Liquid Nitrogen.


Joe and Ben are twin brothers who grew up on the Lizard peninsula in the depths of Cornwall (about as far south as you can get without leaving the mainland!). They are the youngest of six boys and spent their youths outside in the woods or at the beach, surfing, swimming, cliff jumping and doing whatever else they could come up with.


Joe is a recent engineering graduate from the University of Bath. His background positions him perfectly in helping to establish the most effective method for making ice cream taste that little bit better! Ever the perfectionist, he's in it for the long game.

Joe's love of ice cream became clear to the family at the age of 4 after being caught gorging himself on the delicious substance directly from a large tub on his parents’ bed. In his haste, he had even forgotten a spoon, making use of the next best thing - his hands. Since that day of indulgence, he has had a near perfect relationship with ice cream… excepting one occasion (brothers will brothers!). It soon became obvious to everyone that this was the life he was destined to lead - a scoop in one hand and a cone in the other!

When he is not day dreaming of ice cream, Joe likes to spend his day rowing on the river in Bath, an activity he took up at university. His friends recommend not broaching either of these two topics with Joe unless you have at least ten minutes to waste...


Ben, like Joe, grew up in the Cornish sea washing off the mud from mucking in at their family farm. Planting every vegetable and fruit he found it possible to grow he would try to make meals for the family consisting of only his home grown food. Given he had five hungry brothers this was not always an easy task!

Although Ben doesn't have a big enough garden to produce enough food for the local stall he gets all the help he can from those that do. He now spends much of his time with local organic producers in an attempt find the best possible ingredients for Brozen ice cream.